Market Research Agency
Market Research Agency
Lifestyle and society. Benefitting from the rich complementarity that exists between the qualitative and quantitative approaches, scoping studies provide you with a full panorama of customer attitudes, behaviour, satisfaction and expectations with regard to your marketing issues.
Digital and e-business. Key elements of communication and client contact, websites and information regarding visits to these sites should be considered vital data when it comes to monitoring your strategy.
Market segmentation. Before developing a product’s marketing-mix, it is essential to decide which market segment it is aimed at. For this we carry out what is called a market segmentation study.
Product development and tests. As we accompany you in your quest for a new and successful product, this type of study enables you to ensure, in an objective way, that your consumers can clearly identify the competitive advantage of your product.
Advertising tests. This type of study has two dimensions to it: pre-tests and post-tests. Therefore, by using these publicity tests you can not only optimise the creation of your advertising campaigns but also evaluate their effectiveness.
Retail and shopper experience. The consumer has become more demanding when it comes to distribution and more aware of where brands are manufacturing their products. We can provide you with the information you need to gain a better understanding of your clients’ behaviour both at the point of sale and within your catchment areas.
